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This web site pointpatrol.com states the following, "Would you like a way to help promote good behavior and discourage bad behavior? Point Patrol is a complete behavior modification program." We noticed that the webpage also said " That allows you to set up and manage a points and rewards system for people of all ages." It also said " Points can be added for good behavior and subtracted for bad behavior. Rewards can be redeemed after a set number of points are earned. This system is completely customizable for each individuals needs. Encouragement Helps Much More! Point Patrol Mobile Site. Sign Up and Log In." The header had behavior modification as the highest ranking optimized keyword. It is followed by points and rewards, reward system, and point system which isn't as ranked as highly as behavior modification. The next words pointpatrol.com used was free. behavior was included but might not be viewed by search parsers.